Drawn to the celestial origin of SEREN (which means star in Welsh) Seren Apothecary embarked on a journey to create a luxury brand of high-end fragrances.

Inspired by the founder’s worldly travels. Seren Apothecary was born. 

Driven by a passion and appreciation for the olfactory world with special attention paid to the English countryside, where blooming flowers are abundant in every direction. Tara Owens cultivated a unique collection of perfumes, choosing ingredients based on their metaphysical properties and how they mix with individual body chemistry. The fragrances leave a subtle seductive trail behind the wearer. Our mission is not only to leave you smelling divine, but also give you a feeling of euphoria.



“Perfume should leave memories lasting a lifetime.”